I found this in the 'Mitcham Advertiser' dated 17th March 1916: “RECORDS (new), 7/- dozen; records exchanged, 2d. each; records bought. — Jones, Gramophone Stores, Pilgrim St, Ludgate Hill, E.C.” ...and this in the 'Daily Express' dated 24th December 1924: “COLUMBIA RECORDS and INSTRUMENTS from JONES’ GRAMOPHONE STORES, 17, 19, 21, PILGRIM STREET, LUDGATE HILL, E.C.4. 200 GRAMOPHONES IN STOCK - WE ARE GRAMOPHONE SPECIALISTS.”
“RECORDS (new), 7/- dozen; records exchanged, 2d. each; records bought. — Jones, Gramophone Stores, Pilgrim St, Ludgate Hill, E.C.”
...and this in the 'Daily Express' dated 24th December 1924:
“COLUMBIA RECORDS and INSTRUMENTS from JONES’ GRAMOPHONE STORES, 17, 19, 21, PILGRIM STREET, LUDGATE HILL, E.C.4. 200 GRAMOPHONES IN STOCK - WE ARE GRAMOPHONE SPECIALISTS.”