Way In

The shop I understand was painted in purple and the psychedelic Tommorrow performed on the opening day. Another shop frequented by members of the Rolling Stones.

Comments

Dave Harwood

30 Oct 2024 at 12:02

I found this information about the 'Way In' boutique in Harrods at this link:
https://fashionunited.uk/news/fashion/harrods-celebrates-way-in-40th/2007082034405
“The young fashion department 'Way In' targeted on 16-30s year old and was launched on 7th June 1967. It stocked trendy men's and women's wear, shoes, jewellery, cosmetics, greeting cards and books. To appeal to a younger crowd 'Way In' had its own juice and sandwich bar with live DJs playing records, which were available in the music shop.”

John Foote

30 Nov 2025 at 10:48

As I lived in Draycott Avenue, Chelsea, SW3 Harrods was a frequent 'playground' in my early youth. The 'Way In' had a bar type set up where you could ask to listen to a vinyl album on a deck through headphones relatively unsupervised. I still have a Silverhead LP I bought there which was reduced from £3.25> £1.50> 0.50. The price tickets are still on the front cover !