After seeing the 'Russell's' shop stamp on the multi-coloured 45rpm record sleeve, I did a search on the British Newspaper Archive and found this:
“TV RENTAL 14-in. and 17-in. Service and full maintenance. Write, tel. or call for details of our new Mutual TV Rental Scheme. Russell's (DER), 181 Portland Road, South Norwood. ADD 3251.” ('Croydon Advertiser & East Surrey Reporter' 13th April 1956)
“TV RENTAL 14-in. and 17-in. Service and full maintenance. Write, tel. or call for details of our new Mutual TV Rental Scheme. Russell's (DER), 181 Portland Road, South Norwood. ADD 3251.” ('Croydon Advertiser & East Surrey Reporter' 13th April 1956)