Hedley V. Norfolk

I found this in the 'Chelmsford Chronicle' dated 10th December 1926: “Hedley V. Norfolk at Fairfield Road Site, BRAINTREE FOR CALENDARS - CARDS – BOOKS, Gramophones & large stock of Records. AUTHORISED COLUMBIA DEALER. PHONE 206.”
...and this in the 27th May 1927 edition:
“Never such Tone in a Portable Gramophone Before - And carries 8 Records - CALL and HEAR - HEDLEY V. NORFOLK, Fairfield Road, BRAINTREE.”
...and this in the 20th March 1931 edition:
“FOR prompt delivery of HIS MASTER'S VOICE Records and Instruments, go to HEDLEY V. NORFOLK. opposite Town Hall, who has purchased the Stocks and Agency previously carried on by Mr. L. J. Cant.”
...and this in the 15th December 1933 edition:
“HEDLEY V. NORFOLK, Braintree (opposite Post-office). Shop early for Gramophones and Records, Music and Instruments, Books, Cards, Calendars.”